In a world where good news travels fast and bad news travels even faster, it’s important to be able to track new media coverage of your brand or product in real-time. This can help you respond quickly to a crisis situation or take advantage of opportunities.
Real-time news is the reporting of events in a live format, leveraging digital platforms and technologies for instant updates to audiences. Whether in the form of social media, live blogging, or streaming video, this new way of reporting prioritizes speed and immediacy over traditional broadcast timelines.
To do this successfully, you need a tool that can send in new media mentions as soon as they appear. Ideally, this tool should also cover the entire Internet and not just social channels – so that you’re notified immediately about any new mentions in articles, blogs, and comments. Determ’s award-winning media monitoring and social listening solution fits these preconditions perfectly and is ideal for real-time news tracking.
The most obvious benefit of real-time news tracking is getting notified when your brand or product is mentioned in the media. However, it’s also a great way to stay abreast of industry news and trends. Using the right tools, you can track both general terms like “CRM software” or more specific ones that are relevant to your business, such as “conversational AI.” You can also set up a notification for any time the tracked term appears online so that you’re always on top of any fresh news coverage.
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