Top stories are results that appear on SERPs when users enter queries containing facts or names related to recent events. They are displayed in a carousel and have good visibility in searches. They are selected by Google using machine learning. Generally speaking, articles published on editorial-type sites are more likely to arrive in top stories, but not always. A well-structured site with high-quality content optimized with WordLift meets all the requirements for ranking, as Google puts user experience at the heart of its evaluation criteria.
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